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How We Create Our Cupcake of the Month at Bake Sale Toronto
At Bake Sale Toronto, we carry 12 cupcake flavours every day at our Toronto bakery. Eleven are our signature cupcake flavours that customers return for year-round. The 12th flavour is reserved for something seasonal, nostalgic, creative, or inspired by an upcoming holiday or trend: our Cupcake of the Month. Every month, customers ask how we choose our featured cupcake flavour. The truth is, creating a successful seasonal cupcake involves much more than simply choosing a flavour we personally like. We consider customer preferences, seasonality, appearance, practicality, current dessert trends, and even whether the cupcake works in mini size. Here’s a...