The short answer: share the details that affect the order
When you contact us about a custom cake or dessert order, include your occasion, event date, preferred product, approximate quantity, design direction, flavour questions, dietary or allergen concerns, budget expectations, and pickup or delivery needs. You do not need to have every detail finalized. A useful first message gives us enough context to explain what may fit and what needs to be confirmed.
At Bake Sale Toronto, we offer customization for cakes, cupcakes, and cake pops. Our current catalogue also includes cookies, custom sugar cookies, macarons, squares, scones, gifts, and ice cream cakes. You can browse the cake collection, cupcake collection, cake-pop collection, or full product catalogue before contacting us. (bakesaletoronto.com)
- Occasion: birthday, shower, wedding, office gathering, holiday, thank-you, or everyday celebration.
- Date and preferred collection or delivery day.
- Product direction: cake, cupcakes, cake pops, cookies, or a combination.
1. Start with the occasion, date, and guest context
The occasion gives us useful direction. A child’s birthday, a wedding shower, a corporate thank-you, and a family dinner may all call for different formats, decoration levels, and quantities. Tell us what you are celebrating and who will be enjoying the desserts.
The date is equally important. Our current FAQ says most items need 24 hours’ notice, larger cakes need 48 hours, and custom sugar cookies need at least one week. Custom sugar cookie orders also require a minimum of 24 cookies. These are planning guidelines, not a guarantee of availability, so contact us to confirm the current details for your order. (bakesaletoronto.com)
2. Turn your idea into a practical design brief
You do not need professional artwork to begin. A short design brief is often more useful than a long collection of disconnected ideas. Tell us the theme, colours, wording, and the details that matter most. Then separate those from the details you are happy to leave flexible.
For example, you might write: “The theme is a first birthday with soft green and cream colours. The name must be spelled Maya, and a small number one is important. The border and lettering style can be flexible.” That gives us clear priorities without assuming every visual detail can be reproduced exactly.
3. Choose a product direction without overcommitting
If you already know what you want, tell us. If you only know the mood or occasion, that is useful too. Cakes can suit a traditional centrepiece. Cupcakes can make portioning straightforward. Cake pops can add a playful, individually handled option. Cookies, squares, macarons, scones, and ice cream cakes may work differently depending on the event and how you plan to serve dessert.
Our current cake-pop collection lists birthday cake pops in six-piece and twelve-piece formats, while current availability and pricing should be checked when you contact us. Rather than assuming one format is right, compare the way the dessert will be served, transported, displayed, and shared. (bakesaletoronto.com)
4. Be direct about dietary and allergen questions
Please tell us about food allergies, dietary restrictions, or ingredient questions before placing an order. Use the specific ingredient or allergen name when possible, and ask us to confirm the information for the exact product under consideration.
Bake Sale Toronto is not a nut-free bakery and cannot guarantee products are free from nuts or other allergens. The Government of Canada identifies priority allergens including peanuts, tree nuts, sesame, milk, eggs, soy, mustard, wheat, fish, crustaceans and molluscs, and sulphites. Health Canada and the Canadian Food Inspection Agency recommend clear allergen information and careful attention to labels and ingredient details. (canada.ca)
5. Explain pickup, delivery, and contact details
Tell us whether you prefer pickup or delivery. For pickup, include the date you are considering. For delivery, provide the complete address, recipient name, local phone number, unit number, buzzer code, concierge instructions, and any other access information that may help.
Our official delivery policy asks customers to double-check delivery information and notes that specific delivery time requests cannot be accommodated. It also explains that incomplete addresses, unavailable recipients, unattended packages, weather, traffic, and other unexpected issues can affect delivery. Date or address changes must be requested in advance, and delivery details should be confirmed before the order is submitted. (bakesaletoronto.com)
6. Share a budget expectation and ask focused questions
You do not need to know the final price before starting the conversation. If you have a comfortable budget range, sharing it can help us discuss realistic product and design directions. If you do not have a range, tell us which matters most: a particular product, a certain quantity, a detailed design, or a simple presentation.
Avoid sending only “How much is a custom cake?” without the information that changes the answer. A useful message might include the product, date, approximate size or quantity, design notes, and pickup or delivery preference. We can then explain what needs to be confirmed.
Practical tools from this guide
The five-line bakery order brief
Occasion and date; product and quantity; design priorities; food questions; pickup or delivery plan.
A simple order-brief calculation
Event date + product direction + quantity context + design priorities + food questions + receiving plan = a useful first message.
Key takeaways
- Share the event date, product direction, quantity, design priorities, food questions, and pickup or delivery needs.
- Use reference images and separate must-have details from flexible preferences.
- Ask product-specific allergen questions and do not assume a general item description confirms suitability.
- Treat notice periods, availability, pricing, customization, and delivery arrangements as details to confirm with staff.
- A five-line order brief is often enough to start a clear bakery conversation.
Explore our cakes, cupcakes, cookies, cake pops, squares, scones, gifts, and celebration options, or contact us for help choosing the right fit and confirming pickup or delivery details.
Related resources
- cake collection
- cupcake collection
- cake-pop collection
- full product catalogue
- contact and FAQ information
- pickup and delivery policies
Sources
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Find Us and Frequently Asked Questions
Bake Sale Toronto -
Pickup & Delivery Policies
Bake Sale Toronto -
Common food allergens
Health Canada - 2026 -
Before you shop: food allergies and allergen labelling
Canadian Food Inspection Agency - 2026